Now in your MLS: A simpler way to share your listings.

Boost will officially be available for MLS PIN customers starting on May 16, 2023.

Users can find Boost in three key places throughout Pinergy:

• On their homepage in the Quick Links section
• In Listings Manager on on-market and sold/rented listings
• In their MLS Tools section

These locations were carefully chosen to give users the best possible access to Boost, so they can create and launch digital ads exactly when they need to and without the need to search for Boost in their MLS system.

To get started with Boost, customers just need to click on the Boost button within Pinergy. This will take them directly to Boost, where they can choose to create a new account or log in with an existing one. From there, they’ll have full access to start advertising!

No, they won’t! Boost is designed to make advertising simple for listings, so it can pull information directly from Pinergy to create unique and appealing ads that feature your MLS data.

Yes! MLS PIN customers will see exclusive discounts on Boost ads when they log in.

Upon logging in, users can select the ad type they would like to run, then edit text and images. Next, they can select who they would like to see the ad or upload a custom audience. Lastly, they can choose where they want visitors to land after clicking on the ad, and that’s it! For more detailed step-by-step instructions, view this help article .

By default, ad clicks go to a mobile-optimized Boost landing page designed for qualified lead capture as visitors supply their name and email address. If users would rather drive traffic to another page, they can choose to.

The automate and save feature acts like a subscription where Boost will automatically detect key events—like a new listing, open house, price reduction, or recent sale—and create ads on a customer’s behalf. Twenty-four hours before running the ad, Boost will send the user an email where they can review promotion details, make edits, or opt out of promoting the ad altogether. For more details, please reference this help article .

Boost has a variety of different ad options to help users promote their business and brand. Ad types range from listing ads, open house, price reductions, just sold, and agent promotion ads.

Users do not need a Facebook or Instagram account or a business page to use Boost and promote listings. However, we encourage users to post from their own Facebook page if they have one to help promote their brand and keep their online presence consistent.

First, users should select a listing they would like to boost. When editing their ad, they can click the dropdown menu under Business Page and a new window will appear. From here, users will be prompted to log into Facebook. Upon logging in, users will be prompted to select the business page(s) that they manage and would like to use for Boost ads. Then, they can click the Update Facebook page button, and save and preview their ad. For more details, please reference this help article.