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With the first quarter of 2023 behind us, we can say that we saw a combination of rising mortgage interest rates, declining home sales, along with a decrease in sold listings—and that, despite ongoing inventory issues in the past, we saw a 33% increase year over year.  

So: Will April showings bring May closings?

The data and the details

When we compare the start of 2023 to the start of 2022, we’re seeing more decreases than increases in general, including:

There are a surprising number of moving parts that come together to create the perfect agent–client match and, hopefully, a long-term relationship that spans the years to come. 

Whether it’s organic or with lead gen software, finding quality leads who are ready to buy or sell is key to your agent business. But afterward, it’s your selling style as an agent that comes into play—as well as the buying style of your lead-turned-client. And of course, these factors can vary over time. 

The weather is warming up, and the market is, too—and as a real estate agent, that means you need to be ready to sell. And if there’s anything the last few years of a primarily online world have taught us, it’s that your ticket to selling success lies in digital advertising. 

As much as it might seem like a much simpler way to bring in business—after all, it’s easier to make a quick digital image, write a sentence or two, and upload it on Facebook than it is to create print-ready proofs—digital advertising comes with its fair share of nuances.  

These days, digital signatures almost seem to be the norm; they’re how we accept job offers, how we approve quotes for repairs and renovations, even how we receive packages and mail. 

So it might seem strange at first to wonder what the value of these signatures is—after all, if it’s so prevalent, does it really matter what the value is? It just is what it is. 

I’d argue that in real estate, eSignature matters much more than people might realize. Here’s why.