Success on social media requires a time investment. But between meeting with your clients and agents, fielding questions from your admin, having your children call you at work and everything else that gets squeezed into your day, making time for social media can be difficult. Thankfully, there are some tools that can help make social media much less time-consuming.
Here are 4 free social media tools that will help your real estate business maintain an online presence:
Hootsuite
Hootsuite allows you to schedule a queue of items that will automatically post to your social accounts throughout the day. You will need to put some time aside daily or weekly to set up your schedule, but it will give you more freedom knowing that it’s taken care of. It’s a great tool for the busy days where you don’t have an opportunity to monitor your feeds and curate content.
Tweriod
This will really help when setting up your schedule on Hootsuite. Tweriod analyses data from your account, like your tweets and your followers’ tweets, and then provides you with the time frames that you are most likely to get the highest engagements out of your posts. Tweriod takes the guess-work out of schedule creation.
Mention
Mention gives you one place to check to see where you are being mentioned online. It goes a step further than Google Alerts and includes social media. It’s pretty common for people to tweet about your company without an ‘@’, or mention you on Facebook without tagging you. Mention truly lets you find all of your mentions, so no conversations are missed!
ManageFlitter
ManageFlitter makes it easy to manage who you follow on Twitter. It provides you with insight as to who you are following that isn’t following back. It tells you the inactive accounts you are following. It also gives you a list of “fake” or “spam” accounts, so you can unfollow them and avoid a constant feed of automatically generated tweets. ManageFlitter makes it easy to clean up your follower list.
It’s important to remember that the real value in social media is found in the conversation. While these tools will help you with a variety of tasks, to fully leverage the power of social media you must spend the time to engage with your audience. Do you have any time-saving social media tools? Let us know in the comment section below!
