The only constant in today’s digital environment is change. Since consumers have changed the way they engage with information, real estate professionals must adapt to stay in front of their customers. Here’s a list of the top 5 marketing trends that will help you stay front and center with today’s buyers and sellers.
1. Video
With 13 trillion videos viewed last year, video has become a major asset to real estate professionals in marketing homes and drawing in buyers and sellers. Experts predict that video will account for 70% of all mobile traffic by 2021! Add video to your marketing arsenal in order to stay relevant with your digital consumers and don’t forget to make your videos stand out! Click here to learn about some new video technologies.
2. Live streaming
With so much video content clogging up user’s newsfeeds, it makes it difficult to differentiate yourself with just video. Facebook Live, however, has its own dedicated feed within the Facebook network. Real estate professionals are using this as an opportunity to host live Q&A’s about properties, virtual open houses, first-time home buyer seminars, and just to share their personality and market trends on a regular basis. Periscope is another live streaming technology. Learn about it here!
3. Voice
Another major trend in consumer engagement is the use of Voice search. Devices like Amazon’s Echo and Google Home offer a fast and painless way for consumers to get information. Voice search apps offer a unique opportunity to turn consumer’s real estate voice searches into qualified buyer, seller and renter leads.
4. Ephemeral Content
Snapchat and Instagram Stories have turned content digestion into temporary, bite-sized opportunities for consumers to get to know your personality and the services you have to offer. Real estate brokerages and agents are using these mediums with short, personal videos to promote who they are. Tip: Be yourself. If your Snapchats are too business focused, it will turn consumers away. For more information, NAR has a simple field guide to using Snapchat. Learn more about how to use Snapchat to connect with millennial home buyers. Want to see some killer examples of great Real Estate Instagram Accounts? Take a look at the best of the best.
5. Marketing Automation
Marketing automation allows you to communicate back to consumers instantly with targeted messages based on specific actions, whether you’re available or not. Consumers can get responses in a timelier manner than ever before which increases the likelihood of converting them into clients. Brokerages and agents are using this when they send emails, register for a webinar, submit a “what’s my home worth” form, or any other type of digital interaction that gathers contact information.
Click here to check out how software like “Chatter bot” can help you reply to your customers with automatic customized messages. Consumers want easy to digest information, and they want it now. Technology offers unique ways to engage your potential clients and generate more deals.
Using these tips in 2017 will help keep your brokerage and agents front and center with today’s real estate consumer. Don’t know where to start in getting your brokerage the tech it needs? Download our free TECHENVY ebook!
