As home buyers and sellers increasingly turn to platforms like Facebook and Instagram to find listings and connect with agents, having a strong social media strategy is essential for real estate professionals to stand out and succeed.
According to the National Association of REALTORS®, 95% of homebuyers use the internet in their home search process. With most searches beginning on Google in 2024, ranking high in local search results is essential for real estate agents to attract potential clients.
Whether you’re a seasoned agent looking to refine your online strategy or a newcomer eager to establish a digital footprint, we’ve outlined key tactics to boost your online presence, engage potential clients, and ultimately drive sales.
Real estate social media marketing strategies that work
1. Offer local market insights
- Local market data: Regularly post updates on housing market trends in your area, such as average home prices, inventory levels, and neighborhood developments.
- Neighborhood spotlights: Highlight unique neighborhoods in your community, showcasing local amenities, schools, parks, and businesses to attract a variety of potential buyers.
2. Share client testimonials and success stories
- Client success stories: Post testimonials from satisfied clients, accompanied by photos or videos of them in their new homes. This builds trust and showcases your expertise to both prospective and new clients.
- Before and after stories: Showcase the transformation of a property from purchase to renovation to sale, highlighting your role in the process.
3. Highlight community involvement
- Local events: Share information about local events, festivals, and community activities you’re participating in or sponsoring.
- Volunteer work: Showcase your involvement in community service or charity events to build goodwill and connect with your community on a personal level.
4. Showcase virtual tours and video content
- Virtual home tours: Use platforms like Instagram Stories, Facebook Live, or YouTube to host virtual tours of listings, giving followers an insider look at properties.
- Educational videos: Create short videos on topics like home buying tips, the benefits of working with a real estate agent, how to prepare a home for sale, and more.
5. Engage with local businesses
- Cross-promotions: Partner with local businesses to cross-promote each other’s services. For example, you could feature a local restaurant or shop in your posts, and they could mention your real estate services.
- Tag local businesses: Tag local businesses in your posts when it’s relevant, such as when discussing nearby amenities or highlighting a neighborhood.
6. Interactive content
- Polls and Q&A sessions: Take advantage of social media features like polls, quizzes, or Q&A sessions to engage your audience and gather insights on what they’re looking for in a home so you can tailor your message.
- Contests and giveaways: Host contests that encourage followers to share your content or tag friends, helping to increase your visibility in the community and grow your sphere.
7. Showcase your real estate expertise
- Blog posts: Share blog posts or articles on topics relevant to your community, such as market trends, home improvement tips, or investment opportunities.
- Expert commentary: Offer your professional opinion on local real estate news or trends, establishing yourself as a thought leader in your community.
8. Maintain consistency and branding
- Consistent posting schedule: Regularly post content to keep your audience engaged and your business top of mind.
- Visual branding: Ensure your social media profiles have a consistent look and feel, with cohesive branding elements like logos, colors, and fonts.
9. Invest in paid advertising
- Targeted ads: Use social media platforms’ advanced targeting options to run ads that reach specific demographics within your community, such as first-time homebuyers or investors.
- Boosted posts: Promote your most important posts, like new listings or open houses, to increase visibility and engagement.
These are just a handful of real estate social media strategies geared to helping your business thrive. Remember to analyze your results and adjust your approach to stay relevant in this fast-paced digital world. Start implementing these strategies today and take advantage of software geared to boosting your online presence—and get ready to watch your real estate business thrive!
