"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
John Wanamaker, a pioneer of modern marketing and advertising, offered these words over 100 years ago. These words still ring as true as they did back then.
Marketing experts estimate that the average person is exposed to somewhere between 6,000 and 10,000 marketing messages every day, internally screening out those that aren’t engaging and recalling those that are.
So, for your real estate business, how do you cut through and spend your marketing dollars on the right 50%—so you know you’re the agent that prospective buyers or sellers want by their side after they see your message?
Listings don’t just roll in magically. If you really want to be seen and heard in real estate, you need smart marketing strategies that create meaningful conversations and show your brand in its best light. And the best, most effective place to do that in 2023? Online.
Why digital advertising is especially important in real estate
In 2023, there are 4.9 billion social media users in the world. This number is quickly increasing, making it a huge opportunity for you to expand your reach, showcase your expertise, and bring in new business by finding local, qualified buyers and sellers across social media platforms and other popular websites.
Automated real estate marketing with a long lifecycle
Digital marketing ads offer the flexibility on who you can target (actual homeowners who are in the market to buy or sell)—and for how long to target them. From one to three weeks or more, you can choose how long to run ads online for a target market.
Plus, the fact that real estate digital marketing campaigns can be automated by pulling real-time info from the MLS means it’s nearly hands-off for you, and ads can continually run in the background while you enjoy some down time or focus on other important tasks.
Home buyer search behavior trends are proof
The National Association of REALTORS® (NAR) found that 44% of home buyers first look online as an initial step in their home buying process, and only 16% contacted a real estate agent as a first step. Home buyers are nearly three times more likely to browse online first!
Having an online presence is crucial if you want to stay competitive in a hot housing market.Most users use mobile devices to check on their social media updates—so it’s anytime, anywhere marketing for you, too.
Software built for digital advertising
Boost by Lone Wolf allows you to deliver listing, open house, and other promotional ads that your clients will want to see with personalized copy and creative imagery. Boost pulls data from the MLS to create optimized ads that display on Facebook, Instagram, Nextdoor, and other high-traffic websites to thousands of users who are ready to sell or buy within your targeted area.
With digital ads generated by Boost, you don't need to have graphic design, or Facebook and online ad expertise. Boost takes away the heavy lifting for you by doing the targeting, designing, and writing for effective real estate web ads. On top of that, the ads generated are beautiful and eye-catching as users scroll through their feeds—sure to stand out from the thousands of other ads they’ll encounter.
Fact: Boost listing ads demonstrate a substantially higher click-through rate than the industry averages. Over 76% of campaigns in 2022 had over a 10% click-through rate—and most of those were above 13%.
Get high-quality real estate lead generation with Boost
Boost has an intelligent targeting system that create a unique audience for every ad. The smart features categorize every listing by using a combination of geo-targeting based on an address and listing attributes (things like the price, # of beds and baths, and other unique features). And thanks to web tracking that detects users’ online behaviors, digital ad tools use that info to ensure ads are displayed to a very specific audience who is most likely to click on your ads.
Did you know? Lone Wolf Transactions (zipForm edition) and LionDesk users can integrate their accounts with Boost to go from lead to contract or from lead to CRM without switching from platform to platform and wasting valuable time!
The influence that social media has on our daily lives is immense. Whether you’re looking to grow your circle or find repeat business, your online and social media presence is the ticket to accomplishing that. You can do it all with the confidence that you’re getting exceptional, low-cost advertising with Boost—so you can cut through the noise and stand proudly on top.