The real estate industry, like every other industry is going digital. Millennial home buyers, in particular, rely on technology to give them advice and guide them through the first steps of their buying journey.
It’s common knowledge that millennial home buyers use social media and search engines to do their research. One of the easiest ways to target this audience is with Facebook ads.
A recent blog from REtechnology reinforces the power of Facebook ads and provides some quick tips on data mining, which will help you get the most out of your advertising spend.
Facebook is a treasure chest when it comes to identifying potential sellers and buyers to advertise to. Facebook will help you figure out a person's location, age, marital status, company, position, salary and, believe it or not, even if they are likely to move. How do they do this? It's easy: data mining. Since the birth of social media, we've all become accustomed to over-sharing just about everything online. While Facebook doesn't necessarily care about the photo you posted of your amazing steak at Delmonico, they certainly are listening and cataloging everything else you are writing about.
To read the entire article, click here. I know that spending money on digital ads will be new and kind of scary, but when you see the reach and results of these ads, you will be asking yourself why you didn’t venture into this amazing world in the first place. So, go ahead and put out that first ad and let me know how it goes in the comment section below.
