Real estate has never been the sort of industry where things just happen to you. If you’re going to work in real estate, you have to be a go-getter. You have to be proactive, own your success, and be your own boss.
In fact, it’s hard to envision an industry more intrinsically involved in the mid-‘10s rush of the self-made, entrepreneurial, #hustle lifestyle than real estate.
But hustling these days doesn’t look like it did a decade ago. With the advent of social media, a lot of it became about being loud in the right ways—but now, it’s much more nuanced. Consumers are used to loud; it doesn’t stand out anymore.
They don’t just want to hear things. They want to hear the right things—the things that apply most specifically to them—at the right time.
Case in point: A Lone Wolf colleague’s story
To illustrate what I mean, let me share the story of one of my colleagues. A few years ago, he and his family had gone through the process of buying their first home. Once the deal was closed and they’d moved in, they didn’t really give another thought to selling again. After all, they’d just finished, and they wanted to enjoy their home with their kids.
In mid to late 2022, their real estate agent reached out to them. It was a real seller’s market, she told them—and it was going to be a smart move for them to sell.
That alone wasn’t convincing enough.
What convinced his family to go through was the comparative market analysis (CMA) report the agent shared—full of MLS data about their specific home and its current value in that exact market state.
They sold, profited, and moved into a larger home based on that information.
For your members, this story likely sounds all too familiar.
Consumers aren’t convinced by what their agents say; they’re convinced by what their agents can show them about their specific situation.
For a real estate agent to build up this kind of trust with consumers, they need to be proactive. Just like the days of hustling, agents need to be able to share key information with consumers before they know they need it—before they even know they need a real estate agent.
That is where reliable access to CMAs can be useful.
If a real estate agent has access to reports that can turn MLS data into straightforward visualizations for potential clients, they have the opportunity to proactively showcase their value to those clients—helping them lock in deals, even if that client wasn’t necessarily in the market.
How you can help your members be proactive today
At Lone Wolf, we know the importance of proactivity. Good things don’t always come to those who wait, after all; sometimes you have to start the process. That’s why we put so much effort into building software that helps the people of real estate stay proactive, no matter the market condition.
Let’s talk about how we can help your organization prepare your members to stay ahead with proactive market insights, MLS data, and key information that consumers want to hear—and will ultimately bring in more deals.
