These days, real estate agents face more challenges—and opportunities—on a day-to-day basis than ever before. There is a constant demand from clients and colleagues for their attention and expertise, and agents often find themselves being pulled in different directions—needing to manage showings, paperwork, and lead generation— all while building lasting client relationships, too.
The good news is that there are many options on the market for solutions that can help you and other agents sort through a busy to-do list and make long days shorter. The not-as-good news is that choosing from the 30+ categories of digital marketing and lead management solutions available can be overwhelming.
It’s just another thing that takes up time.
To make it a little easier to sort out your priorities, we’ve looked at some of the main responsibilities that real estate agents face every day—and what to look for in a perfect-fit solution.
Places to go
Whether it’s hosting an open house, scheduling a showing, or sitting down for negotiations, agents can be called to every corner of their market—usually without much notice.
That makes mobility important. When you’re exploring potential products or solutions, make sure you have access to them where and when you’ll need them most—whether in your car or office.
And when it comes to time management software, it’s always better to pursue something that sees your entire schedule. Incompatible or disconnected programs can mean missed appointments—and missed opportunities.
People to see
For many agents, success is as much about seeing people as it is about being seen. Social media is a key venue for communication and prospective clients—with new listings, industry updates, and market guides circulating widely.
The fewer hours dedicated to generating presentations and ads, the better. When you’re looking for solutions to support your digital marketing, look for tools that make it as straightforward as possible to create beautiful, easy-to-understand content that helps prove your expertise with potential clients.
Things to do
Real estate agent or not, there are very few people working today who aren’t responsible for sending at least the occasional email. In fact, for many agents, a decent part of most days could easily be dedicated to reading, writing, and organizing emails—with clients, colleagues, and prospects alike.
When it comes to filling your pipeline, impressing your prospects, and nurturing relationships with lifelong clients, look for solutions that allow you to sort contacts effectively, and automate your follow-up messages and updates—and that save you a lot of time so you can focus on growing your business and connecting with clients.
Ready to get started?
With all that in mind, now’s the time to start your search for better tools. Take back more time for the places you need to go, people you need to see, and things you need to do with Lone Wolf's agent marketing center—featuring curated software like LionDesk for better lead nurturing, Boost for automated ads, and Cloud CMA for live reports—brought together to help you navigate your schedule, market, and more.
Plus, get our best deal of the year with promo code FALLPROMO24, which saves you $100 off any annual plan. Claim your discount today.
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