Too often, brokerages wait to seek out new talent until after someone leaves. By that time, it isn’t that the agent needs the brokerage—it’s the brokerage that needs the agent.
To stay on the forefront, it’s critical to recruit with the future in mind—and Q4 can be one of the best times of the year to bring in new agents and staff. As the year draws to a close, folks have some time to get settled and to start strategizing for how to make the most impact in the new year.
Any business can benefit the most from finding the right people at the right time. Let’s look at some key considerations—and the tools you can use—when it comes to targeting top recruits and engaging your current agents.
Recruit: Discover top talent
When you’re searching for potential additions to your brokerage, it’s important to have as much information as possible. Key numbers, such as inventory, transaction volume, and areas of activity, are what can help you make the best estimate of an agent’s suitability for your firm—and to understand what they could add to your business.
Further, it’s important to see how your options stack up: be sure to compare potential recruits across key areas. This can help you identify areas of opportunity as well as potential redundancies before getting too far into the recruitment process.
The tool: With Proficiency Metrics in Lone Wolf BrokerMetrics, you can easily compare and assess potential recruits' suitability for your brokerage based on inventory, transaction volume, and areas of activity. Plus, you can estimate a recruit's potential contribution as you build up your team.
Retain: Establish mentorship opportunities
Likewise, when you compare those critical numbers, strong points, and potential weaknesses, you might see an opportunity to nurture a new agent through mentorship. The talent on your team is already doing the work and putting in the hours—presenting the chance to work closely with a professional who understands their areas of interest is an attractive offer.
Whether it’s helping them to sophisticate their market presence, relationships with a CRM, websites, or even something like branded email campaigns, relying on your tried-and-true performers to nurture and support new talent can make a huge difference in an agent’s early and ongoing performance.
The tool: BrokerMetrics also has features ways for you to identify, recruit, and maintain agents based on real performance and inventory. Track production by dollar volume, number of transactions, days on market, and more.
Reward: Recognize your agents’ successes
This point is as simple as it sounds: people want to be recognized for their dedication, persistence, and diligence. When you have the tools and insight to see when and how your agents succeed, you can ensure that you show your top performers that their efforts do not go unnoticed—or, for that matter, unrewarded. An awareness of how different members of your team are succeeding also lets you set ambitious, but not unrealistic, goals going forward.
The tool: Want to better set up your agents for success and on the path to rewards? While BrokerMetrics helps your brokerage pull data to build a top-performing agent team, its Market Dynamics tool also arms your agents with market trend reports and other real-time market data. Pull data around average price per square foot, average month’s supply in a certain area, and more. That way, your agents can help their clients make confident buying and selling decisions—ultimately positioning them as their area’s real estate expert.
Working on your 2025 recruitment strategy?
Remember, if brokerages like yours aren’t actively retaining and recruiting agents, then someone else is. Keep your agents engaged and inspired as the new year hits, by finding the right talent, identifying their strengths, and planning their growth with the modules in BrokerMetrics. See how it can work for your brokerage today!
