Leads, leads and leads - everyone in the real estate industry is all about leads. How to generate them, how to nurture them and how to convert them. It’s true: leads are your brokerage’s lifeline. If you are able to generate relevant leads which convert to sales on a regular basis, then your brokerage will likely be successful.
Buyers and sellers have unique needs that require a unique approach on your part. A recent blog written by Mark Mathis and published on RISMedia highlights 4 ways to generate more seller leads, in particular.
Real estate professionals are in the business of selling and, because of this, generating leads is the lifeblood of a successful career. When it comes to generating new leads, the more people you can reach, the more successful you will be. However, in the current seller’s market, many are finding this more challenging than ever. According to the most recent NAR Profile, 72 percent of recent sellers contacted only one agent before hiring one to sell their home. Because of this, it’s important to make a strong first impression and utilize the tools you have available to connect with potential sellers. Here are four ways that you can increase your seller leads.
You can read the full article here. It’s always good to try a variety of ways to generate both seller and buyer leads for your brokerage. Once you’ve got them, then you get to do what you do best and nurture them to sales. Got a unique lead generation idea? Let us know in the comment section below.
