Updates to Google's DNS policies for email

You might have heard that there are some upcoming changes to Google and Yahoo policies around sending business emails through their services—and you might have a few questions about it.  

As a trusted technology provider, we are doing everything in our power to adjust these new policies, as well as the challenging timeline, to ensure the prompt and reliable delivery of every email sent by our valued customers.  

To help clear up what’s happening, here’s a quick look at what you need to know. 


What’s happening? 

Starting on February 1, 2024, Google and Yahoo are introducing stricter policies around business emails received by Google and Yahoo email addresses to verify that the emails sent are authentic. The goal is to reduce spam.  

These policy updates will require all businesses to authenticate their email domains through their DNS records to continue sending emails. 


Why is this happening? 

This change is an initiative on Google’s part to combat the volume of spam and phishing emails that consumers receive, and is being done entirely independently of third-party website and email providers. 


What does this mean for you? 

Generally speaking, users of CRM solutions for business email purposes will be required to authenticate their email address domains with a DMARC policy in their DNS records—whether it’s their own domain or a domain owned by their brokerage.  

As a CRM provider, we’re dedicated to helping make this shift as simple as possible for all of our customers. If you use our CRM services, you’ll receive an email from us with information about this change and the detailed steps you’ll need to follow to make sure your domain is authenticated.  

We’ll continue to update you as these policies roll out to make sure you don’t experience any interruptions in your business communications. Stay tuned for steps and how to reach out if you have any questions or concerns!