Get an edge. Win the client.
Show your sellers their property is in demand by adding exclusive buyer intel from Realtor.com® to your CMAs. Turn those make-or-break listing presentations into signed contracts with the Listing Toolkit plug-in for Cloud CMA, now available in your area.
Your (seller) prospects are looking up
Uncover potential buyers
Sign up for Listing Toolkit and get access to exclusive information on potential buyers, matched budgets, preferences, and more.
Prepare compelling presentation
Power up your listing presentation in Cloud CMA with buyer report pages from Listing Toolkit, including matching buyers, buyer demand, and cross-market demand.
Win the listing, close the deal
Gain the trust and confidence of your seller prospects and help them find the buyer they’re looking for.
See how it works
How to use Listing Toolkit in Cloud CMA
Get started today
Sign up for Listing Toolkit and head over to Cloud CMA to add exclusive buyer reports to your listing presentations today.
Want to know more about the new integration? See the FAQ below.
Frequently asked questions
Q: Is any MLS data being sent to Realtor.com® via Cloud CMA?
A: No, only data related to the Subject Property is being used by Realtor.com®. No data from the MLS is being sent to Realtor.com®.
Q: What type of content do agents get as part of this integration?
A:In the first phase of the integration’s launch, report pages include:
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Listings that sell checklist
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Listing promotion guide
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Matching buyers sheet
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Cross market demand
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Buyer demand test sheet
This content list may change based on agent feedback.
Q: How will this new content be displayed?
A: The content will be provided as pages that agents can include in their Cloud CMA reports.
Q: What is the advantage of having this type of content in Cloud CMA?
A: Agents that can show prospective sellers that they have access to exclusive buyer information, including who is looking at properties just like theirs, will give them a huge advantage in the listing presentation and selling process, helping them the gain trust and confidence of their prospects and clients, and ultimately win more listings and close more deals.
Q: How will agents receive this content?
A: This integration with Cloud CMA is part of Realtor.com®’s new product, Listing Toolkit. Agents will need to sign up for the Toolkit via Realtor.com®. There will be links to a special Realtor.com® landing page to order in Cloud CMA. This is similar to the current process for ordering the Tom Ferry Listing Presentation Kit.
Q: What is the cost of Realtor.com®’s Listing Toolkit?
A: The integration with Cloud CMA is part of Listing Toolkit, so agents will first need to sign up for the Toolkit via Realtor.com®. There will be links to a special Realtor.com® landing page to order in Cloud CMA.
Q: Has Cloud CMA ever charged for additional content like this?
A: Yes. For over 10 years, Cloud CMA has offered additional content at a cost. This includes the Cloud CMA Power Pack (covers, content, and Illustrations), Homebeat (keeping in touch with past clients), and the Tom Ferry Listing Presentation Kit (content to help agents overcome objections at a listing presentation).
Q: I represent an MLS and would like to learn more.
A: Absolutely. Please email us at MLSTeam@lwolf.com and we’d be happy to help.
