Lone Wolf unveils brand evolution, reinforcing commitment to human-centered technology
35-Year Technology Leader Evolves Brand to Bridge Technology and Human Connection in Real Estate
DALLAS, TEXAS - January 21, 2025 - Lone Wolf Technologies ("Lone Wolf"), the leader in residential real estate software, and the longest-standing technology company in the real estate industry, today unveiled its reimagined brand identity, marking a significant milestone in the company's 35-year history. The evolution reflects Lone Wolf's commitment to blending technology with human-centered design to better serve real estate professionals.
"This isn't just a new coat of paint," says Lisa Lausten, Senior Vice President of Marketing at Lone Wolf. "Our brand evolution represents a deeper transformation in how we serve our customers. We exist to help real estate professionals help their clients. Our role is to ensure technology amplifies their vision rather than obscures it, clearing the clutter so they can focus on what matters most – turning possibilities into progress."
While retaining its iconic name that resonates with the entrepreneurial spirit of real estate professionals, Lone Wolf partnered with industry-leading agency 1000 Watt to reimagine its visual identity and messaging. The collaboration stems from 1000 Watt's proven track record of pushing the industry to rethink traditional marketing approaches.
The rebranding reflects Lone Wolf's strategic focus on creating technology that simplifies rather than complicates the real estate journey. This transformation goes beyond visual elements, demonstrated by the formation of their Proptech Advisory Board – a group of 26 industry leaders who will help guide product innovation through active listening and real-world insights. Together, the new brand identity and advisory board represent a company-wide commitment to developing solutions that address the challenges faced by agents, brokers, MLSs, and associations in their daily work.
"Transformations often begin by seeing the familiar in a new way,” says Marc Davison, Chief Creative Officer at 1000 Watt. “Reimagining Lone Wolf’s brand was about honoring the trust and connection they’ve built with real estate professionals while showcasing their leadership and innovation in the industry. We retained elements of the identity that evoke familiarity and stability, but pushed the design and palette to reflect a modern, forward-thinking brand that truly represents what Lone Wolf stands for today."
The new brand identity will be rolled out across all Lone Wolf platforms and communications, symbolizing the company's ongoing commitment to innovation that puts people first.
For more information about Lone Wolf Technologies and its reimagined brand identity, visit the Lone Wolf blog here.
About Lone Wolf Technologies
Lone Wolf Technologies, Inc. is the North American leader in residential real estate software, serving over 1.5 million real estate professionals across Canada, the U.S., and Latin America. With cloud solutions for agents, teams, brokers, franchises, MLSs, and associations alike, the company provides the entire real estate industry with the tools they need to amaze clients, build their business, and improve profits—from leads to contacts to transactions to back office to analytics- all in one place. Lone Wolf's head offices are in Dallas, TX.
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Media contact:
Molly McKinley
molly@redtailcreative.com
919.423.4088
