When you build your website or are creating a billboard advertisement, designers will request vector images. But what is a vector image, and why do we want one?
Designers prefer working with vector images because vectors are extremely versatile and able to be resized. In other words, vector images will allow your logo, headshots and advertisements look good no matter what size they are!
But what exactly is a vector image?
A vector image is a file that uses coordinates to define the size and position of points, lines, curves and shapes to create an image. This means that no matter how the image is resized (whether it’s a small logo on a business card, or a large one on a billboard), it always looks really clear and crisp. The most popular vector file formats are AI(Adobe Illustator format), EPS(Encapsulated Postscript) and SVG(Scalable Vector Graphic) which can be used on the web.
This differs from a raster image (also known as a “bitmap” or “flattened” image), where each pixel is a specific defined color value. The biggest limitation of a flattened image is that it can’t be made larger than the original size. Typical raster file formats are JPG, GIF, PNG, and BMP.
A regular raster image (left) versus a scaled vector image (right). Can you tell the difference?
Where Can I Get A Vector Version Of My Logo?
One of the most important things to have as a vector image is your logo. If you don’t have a vector version of your logo on hand, there are a few people you can talk to – the printer who does your business cards or the person who originally designed your logo are probably the best bets for finding it. If you have a marketing person on staff, this person should also have a copy of your vector logo.
While raster images are definitely great in different circumstances, in the case of logos a vector image is preferred due to the ability to keep the quality of the logo at any size that you want to see the image at.
Whether you’re starting a new brokerage or are a veteran in the business, get into the good practice of using vector images on your real estate website and in your office. If you are starting a new brokerage and are looking for tips on getting started on the right track, check out our free ebook!
