It’s not news to any of us that in the last few years, real estate has changed—and with spring selling season around the corner, the pace of the market will likely pick up. Agents will be hitting the road, taking clients to view homes before they disappear off the market.
With this in mind and with so many components of a real estate deal happening in the digital world, the best way to get ahead and prepare for another season is with software improvements.
And on that note, we’re thrilled to introduce you to the newest improvement in Cloud CMA: Live buyer tours.
What are live buyer tours?
If you use Cloud CMA, then you’re likely already familiar with buyer tours, the reports that build on MLS data to give your buyer clients a better sense of what they’re looking at. In fact, buyer tours have become one of the most popular types of reports in Cloud CMA overall!
Live buyer tours build on the existing functionality to turn static reports into dynamic ones—with real-time data that you and your buyers can easily read on any device. So you get a new way to show off properties, and your clients get live access to the most relevant information about their favorite listings.
What can your clients see with live buyer tours?
- Their list of showings, organized by time
- Details like drive time and directions
- Feedback fields that share directly with their agent
- And more!
Why the change?
As we mentioned earlier, real estate has seen a lot of change lately. Home shopping and touring habits aren’t what they were when we first introduced buyer tours. Now, people have pocket computers with them constantly, so they can browse listings, request showings, get directions, whatever they need to do—all from the palm of their hands.
With live buyer tours, we’re taking the paper reports you already provide and bringing them to the technology your clients have on hand. It’s a subtle contributor to their overall experience; they’ll appreciate the convenience and thoroughness of the information you provide.
How does it work?
We’re glad you asked! Here’s a quick tour of the new feature:
Ready to get started with live buyer tours?
Head to your Cloud CMA to start using this new feature—or learn more about creating your account here!
