Every year, Boost helps thousands of real estate agents across North America run hundreds of thousands of ads. These ads can be tailored, making it simple to share new listings and price reductions quickly, generate interest in open houses and other events, and build your brand through agent promotion. Boost’s templated designs follow best practices across all platforms, saving design specs so you don’t have to and always ensuring that your ads look their best.
It’s no wonder that ad campaigns made with Boost earn a click-through rate well above industry average. Let’s take a look at some of the strategies that stood out this summer.
Pictures that prove their worth
It’s not hard to sell the idea of a picturesque life when you’re working with photos like these.
Agent: Judith Hanley
Brokerage: Sotheby’s International Realty, Canada
Ad type: Listing ad
Why we think this works: Beautiful visuals.
It’s hard to believe at first that this listing features a lakeside municipality in Canada—the landscape shots here being more reminiscent of 5-star resorts and ocean views than it is the great white north.
One of the key features of a great land listing photo is good lighting. The clear, sunny skies and beautiful beachfront shown off here make it easy to imagine a life of luxury.
Agent: Alfredo Diamond
Brokerage: BHGRE First Realty Group
Ad type: Listing ad
Why we think this works: Shows as much as it tells.
Without a curb from which to take the traditional curbside photo, this cabin appears to be just as spacious and pristine as the 5-acre lot it sits on. Boost has built-in tools that help you optimize your photos for each social platform, ensuring that photos like this get the attention they deserve.
While the visual is what drives the success of this listing ad, what’s included in the description matters. While the listing advertises the property as serene and tranquil, we can see here that it’s also careful to acknowledge which school district it belongs to, addressing any anxiety that might exist about the property being too remote.
Priced to sell
The power of "get it before it's gone!"
Agent: Angela Thiel
Brokerage: BHGRE, The Good Life Group
Ad type: Price reduction announcement
Why we think this works: Emphasizes strong points over weak ones.
What this listing lacks in curb-appeal, it more than makes up for in potential. By announcing a major price reduction, this Boost-generated ad caught the attention it needed to.
What’s even better—if there's a price drop on a listing that you’re promoting using Boost, you can create an updated ad that puts the price drop front and center, calling attention to your listing and creating a sense of urgency for your audience.
Agent: Sheela Patel
Brokerage: Century 21 Coastal Realty Ltd.
Ad type: Price reduction announcement
Why we think this works: Emphasizes price reduction, giving full dollar amount.
This curbside classic calls out the price reduction not once, not twice, but three times. As demonstrated by the ratio of 1,400+ clicks to 11,000+ views, the repetition was effective—and it probably doesn’t hurt that the price reduction was substantial.
Simplicity that speaks for itself
Sometimes, less is more.
Agent: Brandon Roseman
Brokerage: One Sotheby’s International Realty
Ad type: Agent promotion
Why we think this works: Simple, straightforward, and saves time using templates.
This default video template provided by Boost is performing extremely well for this agent.
Boost’s templates also work as great jumping off point—agents and brokers are in total control of the contents of their ads, even when they’re auto-generated, and can edit everything, including copy, images, logos, CTAs, and audience targeting as needed.
Agent: Shawna Serricchio
Brokerage: William Raveis Real Estate
Ad type: Agent promotion
Why we think this works: Good choice of creative.
While this ad relies on the default description that Boost provides for ads of this type, this agent’s choice of creative ensures that her ad stands out.
Agent: Tracey Koorbusch
Brokerage: Sotheby’s International Realty, Greenwich
Ad type: Agent promotion
Why we think this works: Sets the agent up to stand out.
This simple ad is clear and direct, relying on a combination of Boost’s default ad description and custom video showing highlights of the area. The agent’s expertise is showcased by the video, and the copy—while still informative and engaging—doesn’t distract from that.
Don’t be afraid to broaden your horizons
A little bit of outreach can go a long way.
Agent: Iskren Georgiev
Brokerage: Sotheby’s International Realty, Gibson
Ad type: Agent promotion
Why we think this works: Promotes agent, listing, and location.
This agent promotion ad doesn’t feature the agent alone—instead, it includes listing information and invites the viewer to connect directly to schedule a private showing. The choice of a photo that does as much to represent a beautiful neighborhood as it does any single listing, as well as choosing to feature an exclusive listing, generates interest and easy conversation for any potential client who chooses to contact this agent.
Further, this ad targeted three neighboring cities in an effort to drive responses from consumers across a variety of surrounding areas. This resulted in many more impressions, clicks, and questions received than an agent might have received if they chose to advertise in only one single city or area.
Agent: Stephanie Barbuto
Brokerage: Coldwell Banker Realty
Ad type: Agent promotion
Why we think this works: Targets multiple markets with visually striking creative choices.
This creative, unique, and extremely successful ad has been running for more than 100 days—and it’s no wonder why. With eye-catching visuals and engaging copy, this ad has captured a lot of attention across North America. The agent has strategically chosen to advertise in spots like New York City, Alpine, New Jersey, and even Toronto, Canada, drawing attention to her business in sunny Fort Lauderdale from places known for expensive, competitive markets—and their cold winters.
Agent: Vio & Elena Rotar
Brokerage: EXP Realty
Ad type: Agent promotion
Why we think this works: Highlights key differentiators and targets multiple markets.
This example invites a particular question: What isn’t this ad doing?
Despite this ad being busier than most, the numbers speak for themselves, and these agents—while doing a lot with this ad, certainly—do a couple of things really well. They highlight a key differentiator in their services—new construction—and clearly have more than one example to show off.
These agents are also targeting multiple cities: specifically, their ad is reaching audiences in New York City, New York; Detroit, Michigan; Chicago, Illinois; Knoxville, Tennessee; and San Francisco Bay Area, California. Showing off just how many features a home in East Tennessee has at a similar price point to smaller and older properties in other areas allows them to expand their reach and highlight the opportunity to potential buyers across the country.
About Boost
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