As a real estate broker, selling houses is not your only goal. Recruiting top agents is another important task that’s on your mind. Recruiting top performing agents will benefit your brokerage. We all know that if they do well, you do well. Agents have a lot of options when it comes to choosing the brokerage they want to work with, it’s almost like a kid in a candy store. But, if you want to attract top talent, you need to show them how you can positively affect their career. Showcase how choosing you will be the best decision they make!
At the end of the day, agents are entrepreneurs. They work for themselves and they will see only profit. Show how you can help them be the best at their job. Show them how you can add value. Here are 3 fool-proof tactics to recruit top agents:
1. Record Keeping
Let’s face it an agent is not an accountant. Your agents can get out there and be the best only when they know you can handle their transactions efficiently and be transparent about it.
2. Follow-up
In a world filled with showings, closings, and listings, an agent often forgets the due dates. Wouldn’t it be great when a system will prompt you your agent's licensing due date, deal closing, splits rolling over and a new reward level? This will help you keep your agents on track and geared to go.
3. Reports
Reports are a great way to know how your agents are performing. Yes, it gives you real insights on an agent’s profitability, but the agents can also use this as a tool to analyze his/her performance. They will know how much they earned in commission, an agent can compare performances for 2 time periods, profitability, and expenses. This helps keep an eye on the numbers and plan for the future.
When you have tools like these it not only entices agents to join your brokerage, it also helps your administrative staff to be efficient. brokerWOLF is a powerful software which accomplishes all this and much more! Don’t believe me? Check out how brokerWOLF helped Sheena and David to make their brokerage successful.
