What does it really mean to be authentic these days?
For many of us, the idea of authenticity is one that’s all too familiar. But as with any word, when you say it enough, it starts to lose its meaning. But even though it’s become an overused buzzword, authenticity is—still—a core tenet of the real estate industry for one reason: Its power to build trust.
What does that mean for today’s real estate professionals?
In this exploration of the word—and its true meaning—you’ll see:
- What authenticity looks like for modern real estate
- Why it doesn’t just apply to clients
- How you can reestablish trust in a world that distrusts authenticity
Real estate is a unique business. It’s not like other consumer-focused industries, where you can connect enough through a post to convince consumers to buy your product or service. It takes deeper, genuine connections.