As the heat of summer finally breaks, make sure to prepare for a steady fall and winter that brings you well into the new year. Gather your potential leads and finalize a solid client list before slow season arrives—by hosting the most impressive open houses in any neighborhood. Your seller clients will thank you in advance.
But what’s the best way to host an open house, exactly? Along with the usual tips and tricks that you may already know about, certain kinds of software made for real estate offices also play a role. With the right tools by your side, from cookies to CMA generators and more, you’ll be pulling off the best open houses in the area in what feels like no time at all.
Setting up your open house
The first step, as even new agents can guess, is set-up. Setting up your open house means a few key items to check off your to-do list:
- Set your date and time.
- Organize your promotional strategy, including dates and times, staging, and more.
- Get your tech in order.
The first two are simple, yet important. When it comes to when your open house is, spread the word both in person and online with digital marketing tools like Boost so that the open invitation reaches the right people. After all, there’s nothing more disappointing than a beautifully planned open house with only a few visitors. When you take advantage of advertising, you can design and set your online ads to reach the right leads too.
The last item is easy to forget but often crucial. Make sure you have the right real estate office software in place—like Spacio—to capture your leads as they come in through the door. That keeps them engaged and nurtured from the start, which will lead to a sale now or soon.
You could also proactively find future clients by using Lone Wolf’s lead generation software like Leads+ or Boost to do the same thing. Your seller clients will appreciate that you’ve got all hands on deck when it comes to finding the perfect buyers for their home.
The big day
When the big day finally arrives, it can be an exciting milestone for both you and your clients. Make sure that it goes without a hitch by arriving early to set up your things and double-check that everything is where it should be. For that added touch, you can even prepare light refreshments, like sandwiches, cookies, and more.
Here, the ace up your leave is more than just refreshments—it's the informative CMAs you’ve prepared to share, ones that are made for even the most stat-minded visitors. Real estate office software, and CMA software in particular, can help organize all the details your potential buyers want in one easy-to-read document that they can flip through while touring the house in real time. Having the right information in front of them can do wonders in making a lifechanging decision as straightforward as it should be.
Tear-down—and everything after
The physical work of presenting your client’s house may be over for now, but you aren’t done yet. Use real estate software like CRM to sort through your new leads, nurture them through drip campaigns, and connect with them for a chat about what they’re looking for.
After all, an open house is a great opportunity to find your perfect buyer—and an equally great opportunity to stay connected even if they’re not quite ready to buy, and see if you can be of service in other ways like by helping them find their perfect listing, if this one wasn’t it.
All in a day’s work
At the end of the day, your hard work should pay off. Running a successful open house is no easy feat, but having the right kind of real estate office software to help you can help immensely. Best of luck in your next open house!
