There's been a lot of change when it comes to homebuying and selling processes in the United States. But what does this mean for brokers and agents across North America, and how can tools like real estate analytics dashboards help?
This is a great time to focus on regaining, maintaining, and surpassing the trust of your clients. Proving the value of your offered services as a brokerage will differentiate you from the competition and help you come out on top in this time of uncertainty.
This can be done in a few ways, like by showing how reliable you are, showcasing what you can do for your clients that other competitors can’t, and more. As they say, there’s theory and then there’s practice; in this case, we’ll need both. So along with making sure your agents have the support and knowledge they need to prove their value to clients, make sure they have the right software, too.
To get started, we’ve compiled some helpful tips and tricks you can use to support your brokerage and agents this autumn.
Tip #1: Give your agents the data their clients are looking for.
Since buying or selling property is a big decision, clients are often cautious about who they work with when they enter the housing market. Make sure your brokerage and agents make the best first impression possible by being prepared with accurate data on:
- Current pricing trends in the local market
- Supply and demand information and the context behind it
- Listing and sales activity by area, type of home, and more
When your agents are informed with the right stats and data, they can translate that data to their clients and answer the key questions they have—which will ultimately help with reaching a confident decision that everyone is happy with. A real estate analytics dashboard like BrokerMetrics can show you all this and much more.
Tip #2: Make sure that the price is right, every time.
High or low? Just right, preferably. Make sure your agents have the data they need to pinpoint the right prices for the properties their clients are interested in. This can be done with BrokerMetrics, which tracks the number of properties sold in a given time frame and area and reveals which price points influenced those sales.
With that knowledge, your agents can help to skillfully negotiate the best deal possible—and keep expectations in check, as well.
Tips #3: Coach and support your agents—old and new.
Throughout any kind of industry change, supporting your agents is crucial. With BrokerMetrics tools like Proficiency Metrics, you can identify the agents that are doing well, the ones who would benefit from more coaching and support, and even potential new agent additions to your brokerage. You can also:
- Check out the real-time performance of each agent
- Review the inventory stats for listings
- Track production by dollar volume, transactions, days on market, and more
When your agents have the right combination of support and skill, they’ll be able to gain client trust more easily—and so will your brokerage.
A new chapter in real estate
With the right tools, your brokerage and agents can be fully prepared to weather any changes that come your way. Check out the link below to learn more about how real estate analytics dashboards, like BrokerMetrics, can help you strengthen client trust and transform your business for the future.
