Make marketing easy for every kind of homebuyer.
In many industries today, professionals are looking for better systems to do their work—whether it’s software, simplifying process, or even outright automation, we’re working in a world that wants to save time.
But real estate is rarely so straightforward. Sometimes it feels like each buyer is completely unique, and maybe they are. That doesn’t mean it isn’t worthwhile to consider some archetypes—typical examples of a certain kind of homebuyer—as a way to strategize and connect with prospects.